Last Updated: November 14, 2024

At GoCarpathian.com, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, in compliance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

a. Personal Information

We may collect personal information that you voluntarily provide to us when you:
• Register on our website
• Subscribe to our newsletter
• Fill out a contact form
• Participate in surveys or promotions

This information may include:
• Identifiers: Name, email address, postal address, phone number.
• User Content: Feedback, comments, and other information you provide.

b. Non-Personal Information

We automatically collect non-personal information about you, such as:
• IP address
• Browser type and version
• Operating system
• Pages you visit on our site
• Time and date of your visit
• Referring website addresses

2. Use of Cookies and Tracking Technologies

a. Cookies

We use cookies to enhance your browsing experience. Cookies are small text files placed on your device that help us:
• Remember your preferences and settings
• Understand how you use our website
• Personalize your experience with tailored content and advertising

Cookie Consent: Upon your first visit, we will request your consent to use cookies. You can manage your cookie preferences through our [Cookie Settings] link or your browser settings.

b. Third-Party Tracking Technologies

We utilize third-party services that use cookies and similar technologies to collect and analyze information about your use of our website.
• Google Analytics: Helps us understand how visitors interact with our site by collecting information on user behavior. Learn more about how Google uses data.
• Facebook Pixel: Allows us to track conversions from Facebook ads, optimize ads, build targeted audiences, and remarket to users who have interacted with our website. Learn more about Facebook’s data policy.
• Other Tracking Tools: We may use additional analytics and marketing tools to improve our services and marketing efforts.

3. How We Use Your Information

We may use the information we collect from you for the following purposes:
• To Provide Services: Process your requests, transactions, and provide customer support.
• Personalization: Tailor content and recommendations to your interests.
• Analytics: Analyze usage and trends to improve our website’s functionality and user experience.
• Communication: Send you updates, newsletters, marketing materials, and respond to your inquiries.
• Advertising: Deliver targeted advertisements and measure their effectiveness.
• Legal Compliance: Comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing (GDPR Compliance)

We process your personal data based on the following legal grounds:
• Consent: When you have given us explicit consent to process your data.
• Contractual Necessity: To fulfill our contractual obligations to you.
• Legitimate Interests: For our legitimate business interests, provided your rights and interests do not override these.
• Legal Obligations: To comply with legal and regulatory requirements.

5. Disclosure of Your Information

We do not sell your personal information. We may share your information with:
• Service Providers: Trusted third parties who assist us in operating our website, conducting our business, or servicing you, under confidentiality agreements.
• Legal Requirements: When required by law or to protect the rights, property, or safety of GoCarpathian.com, our users, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

6. Your Rights Under GDPR and CCPA

a. GDPR Rights (For EU Residents)
• Access: You have the right to request copies of your personal data.
• Rectification: You can request correction of any inaccurate or incomplete data.
• Erasure: You may request deletion of your personal data under certain conditions.
• Restriction: You have the right to request that we restrict the processing of your personal data.
• Data Portability: You can request to receive your personal data in a structured, commonly used format.
• Objection: You may object to processing based on legitimate interests or for direct marketing purposes.
• Withdrawal of Consent: If we are processing your data based on your consent, you may withdraw it at any time.

b. CCPA Rights (For California Residents)
• Right to Know: You can request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You may request that we delete any personal information we have collected from you.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information.
• Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To Exercise Your Rights: Please contact us using the information provided in Section 12. We may need to verify your identity before processing your request.

7. Data Security

We implement a variety of security measures to protect your personal information, including encryption, firewalls, and secure server environments. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

8. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

9. International Data Transfers

Your information may be transferred to, stored, and processed in countries outside of your own, including the United States. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

10. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us to request deletion.

11. Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the content or privacy practices of these websites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or wish to exercise your rights, please contact us at:
• Email: [email protected]
• Address: 272 N 800 E, Provo, Utah, 84606

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated policy on this page with a new “Last Updated” date. Your continued use of the website after changes are posted constitutes your acceptance of the revised policy.

By using GoCarpathian.com, you consent to this Privacy Policy and agree to its terms.