Case Study · Recruitment & Placement
How Abogados NOW Covered a Paid Media Exit in One Week with Go Carpathian
An ads manager was leaving behind a full book of law firm accounts. Abogados NOW needed someone who could take the book over and keep it. They found him in Argentina.
Company
Abogados NOW
Industry
Hispanic legal marketing
Headquarters
Long Beach, California
Service used
Recruitment & placement, Latin America
Who Is Abogados NOW?
Abogados NOW (Spanish for “Lawyers NOW”) is a bilingual marketing agency for US law firms that want to reach Hispanic clients. It builds Spanish-language lead generation and hyperlocal branding for firms of every size, nationwide.
Paid media sits at the center of that work.
The Challenge: A Book of Accounts on Its Way Out the Door
In mid-2025, one of their ads managers was leaving, and a full book of law firm accounts needed a new owner. At an agency that runs on client retention, a messy handover shows up as churn.
The team usually hired through online job platforms and freelance marketplaces. This time CEO Hugo Gomez wanted a more senior profile, and fewer résumés to wade through to find one.
“We would rather see one candidate a week if it’s optimal as opposed to digging through like 15 weak ones.”
Hugo Gomez, CEO, Abogados NOWThe Solution
Hugo came across Go Carpathian through the Lean Leverage newsletter, where the candidate profiles caught his eye. On the discovery call on July 29, 2025, he said yes before hanging up, with paid ads as the first role.
The search went to Latin America.
Abogados NOW is a bilingual company, so the role needed native Spanish and professional English. Hugo also asked us to fold the team’s own assessment into our vetting, with questions on retention and accountability.
Our second shortlist of candidates landed. And Nicolas, a paid ads manager based in Argentina, started about a week after the departing manager left. He took over the whole book on arrival.
“I just had to dump a lot of accounts on him, and he still has them, which is a major thing, because we were trying to hire someone that could keep the accounts.”
Aly Gonzalez, Head of Paid Media, Abogados NOWThe Results
Results at a Glance
- About one week between the departing ads manager’s exit and Nicolas’s start
- Hired from the second shortlist, after one round of recalibration
- Took over the departing manager’s full book of client accounts and still holds them three months in
- Brought hands-on experience with AI video tools and trained teammates on them. The team has since moved most of its ad video from actors to AI, using Flow on Google’s Veo 3
- Onboarded fast in a team where others “took a long while to adapt”
Looking Ahead
For Abogados NOW, the measure was simple: the accounts needed to be taken over by a pro who could hit the ground running, and that’s exactly what happened. They have since told us they plan to hire “another Nicolas”, and we’re looking forward to making this happen!
Need someone who can take over the accounts on day one?
Go Carpathian finds bilingual marketing and paid media talent in Latin America, South Africa, Eastern Europe, and the US. We source and vet; you choose who joins.
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