Meet Your Next Media Buyer
Looking to hire media buyer talent to support your business growth?
With Go Carpathian, you can hire media buyers with the expertise to transform your digital advertising strategy and maximize your ROI.
Meet Your Next Assistant
Meet Chandra from Johannesburg, South Africa. She has 4 years of Executive Assistant experience. With Go Carpathian, you can hire assistants like Chandra who will excel in communication, interpersonal relations, and time management.
How Much Does it Cost to Hire a Media Buyer?
At Go Carpathian, we connect you with qualified media buyers globally.
While we occasionally source specialized talent from Western countries like the United States, we also provide cost-effective solutions by working with highly skilled professionals from Eastern Europe, South Africa, and Latin America.
United States
Entry Level – Senior
$5,400 - $10,000 / mo
- Available on site
- Full Cultural Context
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Eastern Europe
Entry Level – Senior
$1,800 - $3,500 / mo
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
South Africa
Entry Level – Senior
$1,300 - $2,500 / mo
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Latin America
Entry Level – Senior
$3,000 - $7,200 / mo
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
What Does a Media Buyer Do?
A media buyer runs paid advertising campaigns across digital channels. They plan, launch, optimize, and report on campaigns, turning spend into results.
Below is a list of key media buyer responsibilities:
Developing Media Plans:
Build media strategies that define target audiences, select channels, set budgets, and establish KPIs that align with your business goals.
Managing Ad Budgets:
Allocate and manage advertising spend across channels, always aiming to maximize ROI while staying within budget.
Negotiating Ad Placements:
Secure favorable rates and terms for ad space by negotiating directly with publishers, platforms, and media vendors.
Executing Ad Campaigns:
Launch, manage, and monitor campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and programmatic systems.
Monitoring Campaign Performance:
Track key metrics. Impressions, click-through rates, conversions, cost per acquisition, and return on ad spend—and make real-time adjustments to optimize results.
Optimizing Campaigns:
Run A/B tests on creatives, targeting, bidding, and landing pages to keep improving performance.
Audience Research and Targeting:
Identify, segment, and target specific audiences to make sure ads reach the most relevant potential customers.
Industry & Product Knowledge:
Deliver clear, actionable reports on campaign performance, highlighting trends and recommendations for stakeholders.
Staying Updated on Trends:
Keep up with new advertising platforms, technologies, and shifts in media consumption habits.
Vendor and Platform Relations:
Build strong relationships with media vendors, publishers, and ad tech providers to access new opportunities and resolve issues quickly.
Developing and Presenting Proposals:
Prepare, present, and negotiate proposals, quotations, and contracts to clients, aiming to close deals and maximize value for both parties.
What Core Skills do Media Buyers Possess?
Effective media buyers blend analytical, negotiation, and strategic skills to purchase advertising space across various platforms.
Below is a list of core media buyer skills::
Strategic Thinking:
Experienced media buyers develop comprehensive media strategies aligned with marketing objectives and business goals, preventing wasted spend.
Data Analysis Proficiency:
Strong analytical skills to interpret campaign data, identify trends, and make data-driven optimization decisions.
Top media buyers turn numbers into narratives that guide your marketing strategy.
Budget Management:
Expertise in allocating and optimizing advertising budgets to maximize ROI across multiple channels and campaigns.
Your media buyer should treat your ad dollars like their own.
Digital Platform Knowledge:
In-depth understanding of digital advertising networks, including Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and programmatic buying platforms.
Technical Proficiency:
Market Research Skills:
Ability to analyze market trends, audience behavior, and competitor activities to inform media buying strategies.
Negotiation Abilities:
Strong negotiation skills to secure optimal ad placements and rates with media vendors and platforms.
Analytical Problem-Solving:
Capability to identify performance issues and develop creative solutions to improve campaign results.
Communication Skills:
Excellent verbal and written communication abilities to present strategies, report on results, and collaborate with team members.
Project Management:
Organizational skills to manage multiple campaigns, deadlines, and deliverables simultaneously.
Benefits of Outsourcing a Media Buyer
Hiring an outsourced media buyer offers businesses numerous advantages, allowing them to streamline operations, reduce costs, and focus on growth.
01
Cost Savings
Outsourcing top media buyers for your business is more cost-effective than employing full-time staff, as your business saves on salaries, benefits, recruitment costs, and office expenses while still having access to specialized skills.
02
Access to Global Talent
Outsourcing opens the door to a worldwide pool of skilled media buyers that deliver the best results with diverse experiences and specialized expertise that might not be available locally.
03
Increased Productivity
By delegating media buying tasks to specialized professionals, your in-house team can focus on core business activities and strategic initiatives, boosting overall efficiency.
04
Specialized Expertise
Outsourced media buyers bring specialized knowledge and experience in various platforms and industries, providing expert insights and strategies for your campaigns.
05
Scalability and Flexibility
Easily scale your media buying resources up or down based on campaign needs, seasonal demands, or business growth without the challenges of hiring or downsizing.
06
Access to Advanced Tools
Professional media buyers often have access to premium advertising platforms, research tools, and analytics software that would be costly for businesses to acquire independently.
Frequently Asked Questions
What is a media buyer, and what do they do?
A media buyer is a marketing professional who strategically purchases advertising space across various platforms to maximize campaign performance.
They develop media plans, negotiate with vendors, optimize campaigns, and analyze results to ensure the best possible return on advertising investment.
How long does it take to see results from media buying?
Results timing varies depending on campaign goals, platforms, and target audience. Some digital campaigns may show initial results within days, while others may take several weeks to fully optimize.
Your Go Carpathian media buyer will set realistic expectations based on your specific campaign objectives.
What skills should I look for in a media buyer?
Look for analytical skills, platform expertise (Google Ads, Meta, etc.), budget management experience, and strong negotiation abilities.
Also consider communication skills, strategic thinking capabilities, and experience with performance tracking and optimization.
How can Go Carpathian help me hire the best media buyer?
Go Carpathian simplifies the hiring process by:
- Connecting you with pre-vetted media buyers from regions like Eastern Europe, South Africa, Latin America, and the United States
- Offering cost-effective hiring solutions compared to full-time in-house staff
- Providing ongoing support to ensure a smooth onboarding and workflow integration
Do You Need Help Hiring a Media Buyer?
Hiring a media buyer through Go Carpathian offers significant benefits, including cost savings, increased productivity, and improved work-life balance by outsourcing specialized advertising tasks.
This allows businesses to focus on strategic activities while leveraging specialized skills from a global talent pool, enhancing advertising performance and operational efficiency.
We know you’re busy, so we’ve made partnering with us extremely simple:
01
Schedule a Discovery Call
Discuss your business needs and goals with their team.
02
Submit an Onboarding Form:
Provide detailed information about the roles you want to fill.
03
Review Calibration Candidates
Evaluate pre-screened candidates to find the best fit for your business.
04
Onboard and Start
Integrate your new team member(s) into your workflow and begin reaping the benefits of outsourcing.
Hear From Our Clients
Discover what our clients say about their experiences and the value we bring to their projects.
