Meet Your Next Copywriter
Are you looking to hire copywriter talent to elevate your brand messaging?
With Go Carpathian, you can hire copywriter professionals with exceptional skills to transform your business communications and drive results.
Meet Your Next Assistant
Meet Chandra from Johannesburg, South Africa. She has 4 years of Executive Assistant experience. With Go Carpathian, you can hire assistants like Chandra who will excel in communication, interpersonal relations, and time management.
How Much Does it Cost to Hire a Copywriter?
At Go Carpathian, we connect you with qualified top copywriters globally.
While we occasionally source specialized talent from Western countries like the United States, we also provide cost-effective solutions by working with highly skilled professionals from Eastern Europe, South Africa, and Latin America.
United States
Entry Level – Senior
$35 - $60 / hr
- Available on site
- Full Cultural Context
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Eastern Europe
Entry Level – Senior
$15 - $25 / hr
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
South Africa
Entry Level – Senior
$14 - $22 / hr
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Latin America
Entry Level – Senior
$14 - $24 / hr
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
What Does a Copywriter Do?
A copywriter creates compelling written content that persuades readers to take action.
They serve as the voice of your brand, ensuring consistent messaging that builds trust and recognition with your audience.
Below is a list of key copywriter responsibilities:
Creating Persuasive Marketing Copy:
Develop compelling sales copy for websites, landing pages, emails, and advertisements that drive conversions and customer action.
Crafting Brand Messaging:
Establish and maintain a consistent brand voice across all communications to strengthen brand identity and recognition, and support brand product or service.
Writing Website Content:
Create engaging and SEO-optimized web content that attracts visitors, communicates value propositions, and guides users through the customer journey.
Developing Email Campaigns:
Write effective email sequences, including newsletters, promotional campaigns, and automated flows that nurture leads and drive sales.
Producing Social Media Content:
Create engaging social media posts and captions that build community, drive engagement, and support marketing objectives across platforms.
Crafting Ad Copy:
Write concise, impactful advertising copy for PPC campaigns, social media ads, and traditional advertising channels that maximize ROI.
Creating Sales Materials:
Develop compelling sales collateral, including brochures, presentations, and pitch decks that support the sales process and highlight product benefits.
Conducting Research:
Perform thorough audience research and competitor analysis to inform the messaging strategy and identify effective approaches.
Collaborating with Creative Teams:
Work closely with designers, marketers, and strategists to ensure copy and visuals work together cohesively using tools like Figma, Adobe Creative Cloud, or Canva.
Editing and Proofreading:
Ensure all content is error-free, consistent, and aligned with brand guidelines before publication using tools like Grammarly or Hemingway Editor.
Continuous Learning:
Stay up-to-date with industry trends, marketing best practices, and evolving language to ensure content remains fresh and relevant.
What Skills do Effective Copywriters Possess?
Experienced copywriters combine creative writing abilities with marketing knowledge and technical skills to create content that engages audiences and drives business results.
Below is a detailed list of essential skills grouped by categories:
Writing Excellence:
Exceptional grammar and vocabulary skills with the ability to create compelling content that drives results by adapting writing style to different audiences, platforms, and purposes while maintaining clarity and impact.
Persuasive Communication:
Understanding of psychological triggers and persuasion principles to craft messages that motivate readers to take specific actions.
Research Abilities:
Strong research skills to gather information about products, industries, competitors, and target audiences to create informed, accurate, and relevant content.
SEO Knowledge:
Marketing Awareness:
Knowledge of marketing principles and consumer behavior to create copy that supports broader marketing objectives and drives conversions to meet your business goals.
Adaptability:
Ability to write for different mediums and formats, from long-form blog posts to concise social media captions and technical product descriptions.
Creativity:
The capacity to generate fresh ideas and approaches to make content stand out in crowded markets and capture audience attention.
Strategic Thinking:
Understanding how copy fits into the larger marketing strategy and customer journey to create content that moves prospects through the sales funnel.
Editing Skills:
Strong self-editing abilities to refine work for maximum impact, clarity, and brevity without sacrificing message quality.
Technical Proficiency:
Familiarity with content management systems like WordPress, HubSpot, and collaboration tools like Google Docs and Notion.
Benefits of Outsourcing a Copywriter
Outsourcing a copywriter offers businesses numerous advantages, allowing them to enhance their messaging, increase conversions, and focus on core business activities.
01
Cost Savings
Outsourcing your copywriter is more cost-effective than building an in-house team, as you save on salaries, benefits, office space, and training costs while still accessing top-tier talent.
02
Increased Productivity
Delegating repetitive and time-consuming tasks to copywriters allows in-house teams to focus on strategic initiatives and core business activities.
This boosts overall efficiency and fosters innovation.
03
Professional Expertise
Hiring a copywriter brings specialized skills and experience to your content creation, ensuring high-quality messaging that resonates with your target audience and drives results.
04
Consistent Content Production
A dedicated copywriter ensures regular content creation and content writing for your marketing channels, maintaining brand presence and audience engagement without internal resource constraints.
05
Competitive Advantage
High-quality, persuasive copy sets your business apart, effectively highlighting your unique selling points and engaging customers better than generic or poorly written content
06
Fresh Perspective
An external copywriter provides an objective viewpoint on your brand and offerings, often identifying unique selling points and messaging opportunities that internal teams might overlook.
Frequently Asked Questions
What's a copywriter and what do they do?
A copywriter creates persuasive written content designed to prompt action from readers.
They craft messaging for websites, advertisements, emails, social media, and other marketing materials that build brand awareness and drive conversions.
What content do great copywriters produce?
Copywriters can create various content types, including:
- Website copy and landing pages
- Email campaigns and newsletters
- Social media content
- Blog posts and articles
- Ad copy for digital and traditional channels
- Product descriptions
- Sales materials and brochures
- Video scripts
- White papers and case studies
- Brand messaging guidelines
What skills should I look for when hiring a copywriter?
When hiring a copywriter, look for strong writing abilities, persuasive communication skills, research capabilities, SEO knowledge, marketing awareness, adaptability to different formats, creativity, strategic thinking, editing proficiency, and technical familiarity with content platforms.
How can Go Carpathian help me hire the right copywriter?
Go Carpathian simplifies the hiring process by:
- Connecting you with pre-vetted copywriters from regions like Eastern Europe, South Africa, Latin America, and the United States
- Offering cost-effective hiring solutions compared to full-time in-house staff
- Providing ongoing support to ensure a smooth onboarding and workflow integration
How much does it cost to hire a copywriter with Go Carpathian?
With Go Carpathian, hiring an experienced copywriter is cost-effective, with rates varying by region: $15-$25/hr in Eastern Europe, $14-$22/hr in South Africa, $14-$24/hr in Latin America, and $35-$60/hr in the USA.
Do You Need Help Hiring a Qualified Copywriter?
Outsourcing a qualified copywriter offers significant benefits, including professional expertise, fresh perspective on your brand, and cost-effective access to specialized skills.
This allows businesses to maintain consistent, high-quality content production while focusing on core activities and strategic growth initiatives.
Overall, skilled copywriters provide the messaging expertise needed to connect with audiences, build brand recognition, and drive conversions across all marketing channels.
We know you’re busy, so we’ve made partnering with us extremely simple:
01
Schedule a Discovery Call
Discuss your business needs and goals with their team.
02
Submit an Onboarding Form:
Provide detailed information about the roles you want to fill.
03
Review Calibration Candidates
Evaluate pre-screened candidates to find the best fit for your business.
04
Onboard and Start
Integrate your new team member(s) into your workflow and begin reaping the benefits of outsourcing.
Hear From Our Clients
Discover what our clients say about their experiences and the value we bring to their projects.
