Meet Your Next Email Marketer
Are you looking to hire an email marketer to significantly support the growth of your business?
With Go Carpathian, you can hire email marketers who will excel in communication, lead generation, and driving engagement.
Meet Your Next Assistant
Meet Chandra from Johannesburg, South Africa. She has 4 years of Executive Assistant experience. With Go Carpathian, you can hire assistants like Chandra who will excel in communication, interpersonal relations, and time management.
How Much Does it Cost to Hire an Email Marketer?
At Go Carpathian, we connect you with qualified email marketers globally. While we occasionally source specialized talent from Western countries like the United States, we also provide cost-effective solutions by working with highly skilled professionals from Eastern Europe, South Africa, and Latin America.
United States
Entry Level – Senior
$23 - $64 / hr
- Available on site
- Full Cultural Context
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Eastern Europe
Entry Level – Senior
$11 - $28 / hr
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
South Africa
Entry Level – Senior
$5 - $23 / hr
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Latin America
Entry Level – Senior
$6 - $24 / hr
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
What Does an Email Marketer Do?
Email marketers create and execute email marketing campaigns to promote a brand, product, or service.
Marketers use email to provide an effective way to build relationships, drive engagement, and increase conversion rates.
Here’s a breakdown of key email marketer responsibilities:
Email Campaign Creation:
Work closely with the marketing team to design creative email campaigns specifically geared towards the target audience.
These emails will be sent out to drive engagement, generate leads, and achieve marketing goals.
Email List Building:
Your email marketer will collect a list of emails gathered through website sign-ups, social media, and other marketing efforts to use when having campaigns ready to be sent out.
By collecting e-mail addresses from potential leads who consented to further communication, the opportunity to distribute your advertising widely has opened up.
Email Automation:
Send out targeted messages to clients and future clients in a repetitive and timely manner without missing a beat, driving lead engagement.
Email automation tools acquire user behavioral data such as website visits, purchases, and email interactions to better strategize marketing.
Team Collaboration:
Working with designers, content creators, and marketing strategists to align email campaigns with broader marketing goals
Tracking Analytics and Providing Reports:
Keep track of key metrics such as email clickthrough rates, open rates, conversion rates, and more through analytic tools.
Collect specific data to evaluate campaign performance, deliver reports to the team, and optimize future marketing strategies.
Team Collaboration:
Collaborate with the marketing team to align their campaigns with the overall marketing goal.
Other branches of the team will provide accurate insight on the consumer, and this data will be leveraged to optimize personal messaging.
Providing Marketing Consultancy:
Advise on strategy, segmentation, and campaign improvements to maximize ROI and business growth. Work with internal teams on identifying areas for improvement.
Ensuring Compliance and Deliverability:
Manage unsubscribe processes, adhering to regulations like GDPR and CAN-SPAM.
Maintain sender reputation and optimize deliverability to avoid spam filters and boost deliverability.
Project and Team Management:
Lead email marketers guide teams or manage projects to ensure the timely execution of campaigns and strategic initiatives.
Market Research and Competitive Analysis:
Research audience preferences and competitor strategies to further tailor email marketing tactics and stay competitive in the market.
Continuous Learning and Adaptation:
Stay updated on email marketing trends, tools, and best practices.
Adapt to new strategies based on new insights, technology changes, and evolving audience preferences.
What Skills Do Backend Developers Possess?
Email marketers possess a blend of strategic, technological, and analytical skills to support the acceleration of business growth.
Strong Critical Thinking and Analytical Skills:
Email marketers collect and interpret data from campaigns to evaluate what’s working and what isn’t.
They can analyze specific metrics that indicate performance to further optimize the campaign and make data-driven decisions, while following trends and consumer behavior.
HTML & CSS Proficiency:
Well-designed emails have a higher open rate than those of lesser quality. A skillset in HTML & CSS allows for the creation of fully customizable, visually appealing emails without relying on drag-and-drop editors.
The ability to diagnose errors in email templates quickly, efficiently, and address quick fixes when needed maximizes productivity.
CRM (Customer Relationship Management) Systems:
CRM systems store rich customer data, including user preferences, purchase history, and how a user behaves when engaging with websites or content.
Equipped with hands-on experience using CRM platforms like HubSpot, Salesforce, or Klaviyo, the candidate precisely segments audiences based on collected data to ensure a customer-centered campaign.
List Segmentation:
Group leads into different segments based on data collected through analytic tracking.
Not all consumers are the same, as their behavior and demographic factors play a role in how they interact with advertisements.
Segmenting allows for personalized emails, thus a more accurate approach to marketing.
Attention to Detail:
Soft but crucial skill to have when specializing in email marketing tasks.
The little details matter when segmenting lists, copyrighting, and building an attractive quality campaign.
Time Management:
The ability to be efficient and productive in a fast-paced environment is key.
Keeping track of time on multiple projects, staying organized, and effectively meeting deadlines for clients and teams.
Email marketers stay productive in a fast-paced environment without compromising quality.
Copywriting Skills:
Create powerful subject lines, preview texts, and email body content that engage recipients, deliver brand voice, and drive conversions.
Technological Proficiency:
Familiarity with email marketing platforms, CRM tools, APIs, and sometimes advanced coding languages (Java, SQL) to build, test, and troubleshoot campaigns.
Generative AI Utilization:
Leveraging AI tools to assist in content creation, subject line generation, and campaign optimization for a more perfected, efficient workflow.
Cross-Channel Integration:
Coordinating email marketing with other channels like social media, mobile apps, and websites.
Benefits of Outsourcing an Email Marketer
Outsourcing an email marketer offers businesses various advantages, allowing them to streamline operations, reduce costs, and focus on growth.
01
Cost Savings
Outsourcing an email marketer is more cost-effective than employing full-time staff, as businesses save on salaries, benefits, recruitment costs, and office expenses while still having access to specialized skills.
02
Improved Measurability
Easily track what’s working and what isn’t. Email marketers will monitor KPI (key performance indicators) analytics, such as email bounce rates, open rates, and click-through rates, to properly measure the performance of the current campaign.
03
Improved Email Content
Email marketing experts turn those pesky emails into a relevant and engaging reading experience.
They know the audience, language that piques interest, tailored personalization, and types of visuals to hook subscribers into the call to action.
04
Increased Website Engagement
Widespread distribution of information to e-mail addresses collected through marketing efforts drives website engagement.
On average, companies experience a 35.63% email open rate and 2.62% click-through rate. In simplified terms, that’s a 35.63% higher chance for customer engagement.
05
Increased Lead Generation
Email marketers increase lead generation by using strategic, targeted content with automation to create clean, engaging emails with timed execution.
Keeping subscribers on the page long enough to reach the call to action (CTA) will increase lead generation.
Nobody wants to read through a long, messy email; leave it up to the email marketer to tidy things up.
06
Increased ROI
Digital marketing through email boosts ROI through engagement and conversions.
Your email marketer will make use of A/B testing and analytic tools to ensure only the best-performing CTA’s, subject lines, and email content are being used.
Frequently Asked Questions
Why should I hire an email marketer for my business?
Hiring an email marketing expert helps business owners save time, increase productivity, and focus on core business activities.
Email marketers can handle analytical tasks, streamline customer service, create quality campaigns, and research, allowing business leaders to work on strategy, innovation, and growth.
What tasks can an email marketer handle?
Email marketers can handle various tasks such as:
- Design and execute quality email campaigns
- Creating strong calls-to-action
- Monitor KPI’s (Key performance indicators) for improved strategizing
- Manage email lists
- Mobile Optimization
How much does it cost to hire an email marketer with Go Carpathian?
With Go Carpathian, hiring an experienced freelance email marketer is cost-effective, with rates varying by region: $11-$28 in Eastern Europe, $5-$23 in South Africa, $6-$23 in Latin America, and $23-$64 in the US.
What skills should I look for in an email marketer?
When hiring an email marketer, you should look for:
- Critical thinking and analytical skills
- HTML & CSS
- CRM systems (Customer Relationship Management)
- Email list building and segmentation
- Attention to detail
- Time management
How can Go Carpathian help me hire the right email marketer?
Go Carpathian simplifies the hiring process by:
- Connecting you with pre-vetted email marketers from regions like Eastern Europe, South Africa, Latin America, and the United States
- Offering cost-effective hiring solutions compared to full-time in-house staff
- Providing ongoing support to ensure a smooth onboarding and workflow integration
Do You Need Help Hiring an Email Marketer?
Hiring a marketer who deals with the email branch of advertising will certainly calm the waters for you and your business.
Save time and be stress-free by outsourcing a marketing specialist to handle all your automated emails, campaign creations, email lists, and performance tracking. Passing the sword to your new email marketer will free up time for you and your team to focus on other areas of your business, overall improving work efficiency.
We know you’re busy, so we’ve made partnering with us extremely simple:
01
Schedule a Discovery Call
Discuss your business needs and goals with their team.
02
Submit an Onboarding Form:
Provide detailed information about the roles you want to fill.
03
Review Calibration Candidates
Evaluate pre-screened candidates to find the best fit for your business.
04
Onboard and Start
Integrate your new team member(s) into your workflow and begin reaping the benefits of outsourcing.
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