Meet Your Next Graphic Designer
Are you looking to hire a graphic designer to help grow your business?
With Go Carpathian, you can hire the best graphic designers to strengthen your brand recognition, establish brand identity, maintain brand consistency, and ultimately boost revenue.
Meet Your Next Assistant
Meet Chandra from Johannesburg, South Africa. She has 4 years of Executive Assistant experience. With Go Carpathian, you can hire assistants like Chandra who will excel in communication, interpersonal relations, and time management.
How Much Does It Cost to Hire a Graphic Designer?
At Go Carpathian, we connect you with the best graphic designers from around the world.
While we occasionally source specialized talent from Western countries like the United States, we also provide cost-effective solutions by working with highly skilled professionals from Eastern Europe, South Africa, and Latin America.
United States
Entry Level – Senior
$22 - $44 / hour
- Available on site
- Full Cultural Context
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Eastern Europe
Entry Level – Senior
$6 - $24 / hour
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
South Africa
Entry Level – Senior
$5 - $14 / hour
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
Latin America
Entry Level – Senior
$6 - $25 / hour
- Cost-Effective Talent
- High-Quality Expertise
- Scalable Hiring
- Diverse Talent Pool
- Flexible Engagement
What Does a Graphic Designer Do?
Graphic designers are the artists in the realm of business. They are responsible for visually communicating a business’s message through branding, marketing materials, and digital content.
Common tasks include creating business logos or identity assets, package design, website or social media visuals, ads for print or digital campaigns, and providing reports.
Here’s a breakdown of key graphic designer responsibilities:
Develop Visual Concepts
Create and execute design ideas that align with a business’s brand goals. Take a business’s idea and transform it into a clear, engaging design.
Design Brand Identity
Construct brand color palettes, logos, and specific fonts to maintain brand consistency.
Set up specific design guidelines to ensure a consistent and professional appearance that will be instantly recognized when advertised.
Produce Marketing Materials
Design flyers, banners, business cards, billboards, and other valuable marketing materials in a manner that aligns with brand identity.
Create visually appealing materials that communicate a message quickly, grab the target audience’s attention, and encourage consumer action.
Collaborate With Teams
Graphic designers work with internal teams (marketing, product, sales) to better understand project goals, the target audience, and the desired outcome of an advertising campaign.
Collaborate with multiple internal teams quickly and efficiently, as each department will have different marketing needs.
Revise Designs
Revise brand colors, images, fonts, logo designs, or other aspects of branding based on client, team, or stakeholder feedback.
Ensure designs convey clear messages to the target audience; this process usually takes more than one revision.
Ensure Brand Consistency
Ensure a brand’s advertising is consistent across all marketing platforms.
From business cards, banners, and flyers to websites and social media, all visuals, layouts, and fonts should belong to the same brand and spread the same message.
Project Management
Monitoring Trends
Stay relevant and competitive by keeping up with design trends, tools, and industry best practices.
Learn new design tools and features, identify trending aesthetics, and follow user behavior to marketing strategies effectively.
Research
Research the specific target audience, client industry, and competitors to better strategize designs. Take time to understand a brand’s mission, values, and target audience behavior.
Research competitor content and see what’s already out there to avoid plagiarism and create content that will stand out.
Reporting
Provide clients or teams with reports on project progress, key metrics such as engagement data (clicks, shares, likes, etc), and conversion rates with analytic tools such as Google Analytics.
Test and Optimize Graphics
Test graphics across all media platforms to ensure quality, effectiveness, and accessibility, then apply necessary adjustments.
What Skills Do Graphic Designers Possess?
Effective graphic designers possess a diverse set of skills to meet client needs and excel in their roles. Below is a detailed list of essential skills, grouped by categories:
Creativity:
Freelance graphic designers possess the skill to create fresh and original design concepts, often being able to stand out competitively.
Adobe Creative Cloud Suite Proficiency:
Experienced graphic designers are proficient in the Adobe Creative Cloud Suite, utilizing a wide variety of graphic design tools such as Illustrator, InDesign, Photoshop, Lightroom, After Effects, Photoshop, and more.
These flexible design tools offer great leverage for crafting intricate designs, in-depth video editing, and image alteration.
Typography:
Arranging text to make it legible, readable, and visually appealing.
Creating a visual hierarchy to influence the tone and message of a creative design effectively communicates a business’s message to the public.
Color Theory:
Understanding which colors complement or contrast with each other to create a visually appealing image that aligns with the brand’s values and target audience.
Combining colors to effectively display or stimulate emotion and improve readability. Use color theory to troubleshoot any color issues in a brand’s color palette.
Branding Knowledge:
Creating and maintaining a consistent brand identity. Understanding how to create a brand’s color palette and logo design based on a brand’s personality.
Graphic designers maintain consistent fonts across all marketing materials and create a blended appearance of imagery and layout.
Attention to Detail:
Crucial skill for any graphic designer. Graphic artists pay close attention to any aspect of a design, ensuring it’s high quality and free of any errors.
Knowledge of branding, color theory, typography, and other skills ties right into detail mastery.
Time Management:
Keeping track of time on multiple projects, staying organized, and effectively meeting deadlines for clients and teams.
Ability to be productive in a fast-paced environment without compromising quality.
Critical Thinking and Problem Solving:
Using critical thinking to identify problems and offering creative solutions based on client research and analysis.
Evaluating design options and comparing them to decide which one will perform the best in a given situation.
Analytical Skills:
Understanding analytical tools in digital marketing to see what’s working and what isn’t.
Tracking user engagement, likes, comments, or conversion rates, to see what content is performing best or worst, and using the data-driven information to make necessary design adjustments.
AI Proficiency
Leveraging AI generative tools such as Designs.ai, Adobe Firefly, RunwayML, and other generative tools to efficiently enhance workflow, create images, layouts, and branding assets.
Using AI tools to automate repetitive tasks such as image resizing, background removal, color correction, and font selection to free up time for more core creative content development.
Benefits of Hiring a Graphic Designer
Outsourcing freelance designers offers businesses numerous advantages, allowing them to streamline operations, reduce costs, and focus on growth.
01
Increased Productivity
Passing on repetitive and time-consuming tasks to freelance graphic designers allows in-house teams to focus on strategic initiatives and core business activities. This boosts overall efficiency and fosters innovation.
02
Access to Specialized Skills
Outsourcing provides access to a global pool of talent with expertise in areas like digital marketing and graphic design.
This ensures high-quality work without the need for extensive training.
03
Improved Work-Life Balance
Business owners can offload time-consuming branding tasks to graphic designers, reducing stress and freeing time for personal priorities while maintaining business efficiency.
04
Reinforced Brand Identity
Hiring a freelance graphic designer reinforces the business brand identity.
Brand identity builds recognition, drives loyalty, and helps businesses stand out from the rest.
05
Increased Brand Recognition
Businesses gain brand recognition and achieve higher brand equity.
Consumers are more likely to go with a more recognized brand than one that isn’t, thus fostering loyalty, driving business growth, and seeing an increase in return on investment (ROI).
06
Boosted Revenue
By hiring freelance graphic design services, businesses will develop a strong brand identity that is easily recognized. Companies will see increased marketing efficiency, leading to an increased conversion rate through marketing-driven actions.
When a brand is visually appealing, conveys aligned messages, and has consumer trust, it begins to stand out in its competitive pool.
Frequently Asked Questions
What is a graphic designer and why should I hire one?
A graphic designer is a professional who provides creative support in brand identity while working with internal teams to create attractive marketing campaigns.
They handle tasks like revising or creating new and original designs, ensuring brand consistency, project management, crafting marketing materials, and more to strengthen brand recognition and generate revenue.
Outsourcing a freelance graphic designer provides an enhanced competitive advantage, improved work-life balance, time and cost savings, and access to a global pool of talent with expertise in digital marketing and graphic design.
This ensures high-quality work without the need for extensive training and reduces the risk of quality issues.
What tasks can a graphic designer handle?
A graphic designer can manage a wide range of tasks, including project management, social media content and marketing, website design, research, managing brand consistency, providing engagement reports, and creating marketing materials tailored to your business needs.
What skills should I look for in a graphics designer?
Key skills to expect from a graphic designer:
- Creativity
- Typography
- Color theory
- Branding Knowledge
- Attention to detail
- Time Management
- Critical thinking and problem solving
- Analytical Skills
- Proficiency in Adobe Creative Cloud Suite and other graphic design tools
- AI Tool Proficiency
How can Go Carpathian help me hire the right designer?
Go Carpathian simplifies the hiring process by:
- Connecting you with pre-vetted designers from regions like Eastern Europe, South Africa, Latin America, and the United States
- Offering cost-effective hiring solutions compared to full-time in-house staff
- Providing ongoing support to ensure a smooth onboarding and workflow integration
Do You Need Help Hiring a Graphic Designer?
Hiring a graphic designer offers significant benefits, including cost savings, increased productivity, and improved work-life balance by outsourcing routine tasks. This allows businesses to focus on strategic activities while leveraging specialized skills from a global talent pool, enhancing customer service and operational efficiency. Overall, graphic designers provide flexibility and scalability, helping businesses grow while reducing administrative burdens and stress.
Outsourcing work to graphic designers is beneficial as it saves you money and time and gives you access to global talent. With a graphic designer, you can scale your business depending on your current needs, which is a much better option than having to hire full-time employees for each role.
With Go Carpathian, you can outsource highly skilled graphic designers from regions like Eastern Europe, South Africa, Latin America, and the United States. By hiring skilled talent from these regions, business owners can reduce labor costs while keeping a high quality of work.
We know you’re busy, so we made partnering with us extremely simple:
01
Schedule a Discovery Call
Discuss your business needs and goals with their team.
02
Submit an Onboarding Form:
Provide detailed information about the roles you want to fill.
03
Review Calibration Candidates
Evaluate pre-screened candidates to find the best fit for your business.
04
Onboard and Start
Integrate your new team member(s) into your workflow and begin reaping the benefits of outsourcing.
Hear From Our Clients
Discover what our clients say about their experiences and the value we bring to their projects.
